Case Study: Urgent Care of Newark | Glace

The doctor is the editor now

A physician with decades of practice and almost no digital footprint got a new website he runs himself, by text. Every edit is included, and most go live in minutes.

How an edit happens

Change Saturday to 10 to 1.

Done. Saturday now shows 10 AM to 1 PM on the site.

Live in minutes

Add flu shots to services.

Added. Flu shots are on the services list.

AI site assistantEdits by text · Every change included
Edits per month
Unlimited
Cost per edit
$0
Time to go live
Minutes

See it live

Urgent Care of Newark homepage on desktop: walk-in headline, call, book and directions buttons, and this week's clinic hours
Urgent Care of Newark homepage on a phone, with one-tap call and directions buttons
Walk-in hours up top, one tap to call or get directions, on every screen. Visit urgentcareofnewark.com ↗

The challenge

Dr. Parmjit Singh has cared for East Bay families for decades, and his Newark clinic ran on walk-ins and word of mouth. Most of his old digital assets were gone.

He needed a site patients could find and trust. He also needed to stop calling an agency and waiting on an invoice every time his hours changed.

What Glace built

  • 01

    A site built around how patients decide

    Walk-in hours sit at the top, alongside clear self-pay pricing, on-site X-ray, I-693 immigration physicals and verified Zocdoc reviews. Patients can call or get directions with one tap.

  • 02

    An AI assistant he simply texts

    Change Saturday to 10 to 1. Add flu shots to services. He writes it the way he would tell his front desk, and the change is live in minutes.

  • 03

    A one-screen admin page

    For the updates he makes most, like clinic hours. Simple enough to use between patients.

Glace vs. a typical agency

Typical web agency Glace
Cost per change Billed by the hour; US web design firms average $100 to $149/hr $0, unlimited
How you ask Email, ticket, follow-up A text message
Time to go live Whenever the agency’s queue allows Minutes
Who is in control The agency The doctor

Agency rate: Clutch Web Design Pricing Guide, updated Sept 2026.

The takeaway

A clinic’s website should move as fast as the clinic does. With Glace, the doctor makes the call, the AI makes the change, and every edit is on us.

See what your practice looks like on Glace.

See how Glace can help you attract more patients, capture every inquiry, and turn more of them into booked appointments.

Book a call